blog

3 Proven Ways to Activate Your B2B Audience on Social Media

Holly Krampitz — Mon, 28 Apr 2025 19:14:14 GMT

In the last decade, social media has become both the easiest way to reach your audience and the trickiest to maintain. With oversaturated social media feeds, it’s difficult to find ways to stand out from the noise.

Mastering Medicare Advantage Marketing for 2025: Strategies for Success

Jess Van Wagenen — Mon, 28 Apr 2025 19:14:07 GMT

Marketing for 2025 Medicare Advantage enrollment is going to be a different game than years past. For the first time, more than half of the country’s Medicare population is enrolled in a Medicare Advantage plan. With nearly 11,000 Americans turning 65 every day, the need for effective Medicare marketing strategies is more critical than ever, and notably, for-profit carriers like United, Humana, and Aetna accounted for 86% of enrollments of the total market’s growth last year.

Employee Advocacy: Boost Your Brand Through Authentic Voices

Anne Polkinghorn — Mon, 28 Apr 2025 19:13:53 GMT

In today’s digital landscape, where every voice matters, employee advocacy has emerged as a powerful marketing tool. But what exactly is employee advocacy? At its core, it’s when employees actively promote their workplace in a positive light. And the best part? You don’t need to work in marketing to be an advocate!

Harnessing the Power of Patience: Marketing Strategies for Low Demand Periods

Mike Derrick — Mon, 28 Apr 2025 19:13:46 GMT

There’s a classic fable involving the sun and the wind. Watching over a man taking his daily stroll in the park, the wind boastfully poses a challenge to the sun as to which of them could be first to forcefully lift the man’s overcoat off his back.

Three Ways the CMO Role is Changing

Justin Morcelle — Mon, 28 Apr 2025 19:13:19 GMT

The expectations for the Chief Marketing Officer (CMO) role are evolving at a rapid pace, and as a marketing leader, it’s crucial to stay ahead of the curve. I felt this during my 8 years as a CMO as the level of scrutiny around spend and performance grew at the same time the number of channels and providers was exploding. Not to mention, customers' expectations for brands are elevated, and the bar you were trying to jump over was likely not even coming from your category. Here are three significant ways the CMO role is changing and what you need to know to keep up.

Adcom Welcomes Spark Your Brand, Inc. to the Team

Anne Polkinghorn — Mon, 28 Apr 2025 19:13:01 GMT

At Adcom, we're always looking for new ways to grow and deliver better client results. That's why we’re thrilled to announce the acquisition of Spark Your Brand, Inc. (Spark*), an agency known for its expertise in branding and retail, wholesale, and e-commerce merchandising.

5 Point Tune Up to Revitalize Your Corporate Communications Plan

Cathy Spicer — Mon, 28 Apr 2025 19:12:54 GMT

Each year, businesses develop strategies around achieving certain business outcomes. Increased sales, increased brand awareness, more website traffic, converting a greater number of leads out of your sales funnel. A solid corporate communications strategy and team can help your company avoid the old “if a tree falls in the woods” argument. If no one heard the tree fall, did it make any noise? A solid corporate communications plan can be the difference between business outcomes that get accomplished and ones that don’t. Let’s make sure your corporate communications plan has all your bases covered and covers these five key things – audience, message, goals, content, and results.

Is your agency model designed to meet your needs?

Justin Morcelle — Mon, 28 Apr 2025 19:12:46 GMT

Are You Maximizing the Value of Your Investment in Agency Partners?

Unlocking the Cheat Code: How to Boost Your Marketing Performance with First-Party Data

Jim Ganzer — Mon, 28 Apr 2025 19:12:31 GMT

People are unpredictable, each with their own unique tastes and behaviors. Even within the most identifiable groups, individuals have different wants, needs and beliefs — that’s what makes them individuals. As marketers, navigating these complexities to drive successful campaigns begins with understanding real people. This is where first-party data (1P) comes into play.

On AI and Authenticity

John Znidarsic — Mon, 28 Apr 2025 19:12:24 GMT

A patient checks in at the front desk. There’s a slight hitch in his step as he walks to take a seat and wait his turn. An old football injury exacerbated by carrying around 40 additional midsection pounds and picking up extra shifts to keep pace with inflation. He’s hoping this cortisone shot will give him some relief. He sits, takes out his phone, and starts the scroll.